Brand Story

A flâneur is an individual who strolls leisurely through city streets, observing and appreciating their surroundings, often with a focus on culture, architecture, and people-watching. The term comes from 19th-century French literature and is often associated with a refined, observant, and artistic personality.

The brand's objective is to craft a world for the modern flâneur, catering to wanderers and dreamers. This is achieved through an comprehensive unisex ready-to-wear wardrobe, captivating visual art, and compelling still and animated imagery, all embracing the art of wandering and the beauty of flâneur-ism.

“FLÂNEUR is a modern take on luxury through the eyes of our generation."

Founder & Creative Director
Regi Schalks

  • Flaneur

    Sustainable Development

    Our unwavering commitment to sustainability is exemplified by the rigorous standards we uphold across all our production houses. We proudly hold certification from the Global Organic Textile Standard (GOTS), a hallmark of excellence in environmentally and socially responsible manufacturing. This certification encompasses every facet of our production process, from the initial harvesting of raw materials to the final labeling of our products. Our dedication to meeting these standards is our promise to provide a credible assurance to our valued consumers that they are choosing a brand that not only exemplifies style and quality but also champions the cause of sustainability.

  • Flaneur

    Reduce Textile Waste

    The partnership between Flâneur and Wings of Support signifies a journey towards a more sustainable future. With a mutual dedication to enhancing the well-being of children worldwide, this collaboration holds the potential to create a positive impact on both social and ecological fronts.

    Wings of Support is renowned for its extensive history of championing diverse projects aimed at uplifting children's quality of life. By donating clothing for ongoing initiatives, Flâneur contributes to the cause while promoting sustainable practices and mitigating textile waste. This strategic partnership aligns perfectly with Flâneur's vision of extending the lifecycle of clothing and redirecting them to where they are most needed.

    At the heart of Flâneur's contribution to this noteworthy cause is its commitment to donating clothing for ongoing projects. This strategic alliance harmonizes seamlessly with Flâneur's vision of championing sustainable practices and minimizing waste. By extending the lifespan of clothing and redirecting it to where it can make the most difference, Flâneur and Wings of Support collaboratively strive to curtail the environmental impact stemming from textile waste.