FLÂNEUR proudly presents its stunning new flagship boutique in Amsterdam. Located in the iconic Museum Quarter at Van Baerlestraat 16, this exceptional boutique is the result of a collaborative design project with the Indebt Studio.
FLÂNEUR Flagship Amsterdam Van Baerlestraat 16 1071 AW Amsterdam
For the 'somewhere in europe..’ collection, FLÂNEUR unveiled an extraordinary collaboration between the brand's creative director, Regi Schalks, and Indebt Studio.
Together, they created an installation project that thoroughly transformed the brand's world into a captivating and immersive Interior/Exterior experience. This collaboration not only fostered a friendship and dialogue between the studio collective and the brand but also evolved into the development of the flagship store.
Introducing our window design for the Spring Summer 2024 collection: 'Passage of Time,' a captivating door to enchantment, inviting you to explore the world of the flâneur.
The flâneur embodies the spirit of urban exploration, gracefully navigating through the bustling cityscape as a curious observer. Each street corner represents a distinct phase of life: from the youthful exuberance of discovery to the somber reflections of maturity. Yet, the flâneur remains undeterred, embracing the winding path of existence with poise and resilience.
Join us as we embark on this timeless exploration, where every step is a testament to the eternal passage of life.
Inside, you'll discover a world of contrasts and creativity. A 100-year-old lantern, placed in a surrealistic manner between floors, adds a touch of enchantment to the space. Steel clothing racks, mirror objects, and glass shelving systems create a dynamic and visually stunning environment.
The brand's signature color, green, symbolizing renewal and fertility, can be found in various details throughout the space, including the fabric lining in the fitting rooms. The color and structure of the fabric draw inspiration from moss, creating a unique and harmonious aesthetic. The clever combination of textures and colors adds a modern twist to the Amsterdam street view, offering a fresh and abstract interpretation.
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