Your Journey Starts Here

The most rewarding place to buy our products. Earn coins and unlock exclusive drops, experiences, and rewards designed for the modern Flâneur.
Start your journey

Move With Us

Exclusive perks at your fingertips 

Start as a Tourist, become an Explorer, earn your place as a Local

Move through your journey with every purchase, gain FLC and unlock new levels of access and rewards.

Join us today
Introducing FLÂNEUR Coins

Collect & Redeem FLC

Simple, Fast & Valuable

Receive 10 FLC for every €1 you spend.*

With each purchase, you’ll collect FLC to unlock rewards and experiences reserved for members. 

Start your journey and claim your first 4000 FLC.

*on select items

Join FLÂNEUR+

FAQ

How do I earn coins? 

You can earn points in several ways. You earn 10 FLC* for every €1 spent, both online and at our boutique. After signing up, visit your account page to see the activities you can complete to collect additional points.

*On select items, the coin value may differ.

Where can I find all of my rewards account info?

Visit your account page by clicking on your profile icon in the top right corner. If you’re logged in, you’ll see an overview of your loyalty progress. 

Will I receive coins for purchases I made prior to creating my rewards account?

Yes, earlier purchases linked to your email address will be included in your coin balance. For boutique purchases without an email, you can upload your receipt to your account to receive those coins.  

How do I redeem my coins?

You can redeem your coins in the checkout. Use the discount options directly above your cart total to choose the amount you would like to apply, then click the "APPLY" button.

Will I be able to use my coins and rewards in-store?

Yes, you can redeem your coins in our boutique in Amsterdam. Our team will be happy to help you with your questions regarding our loyalty program.

I used FLC with my last purchase, but now I want to return it. What will happen to my FLC?

If you use your coins towards a purchase and later decide to return that item, your coins will be credited back to your account.

For example, if you use a €10 reward towards a €130 purchase that you decide to return, the €120 balance will be refunded to your credit card, and the €10 reward credit will be deposited back into your account as FLC.

Do my coins expire? 

No, your coins will not expire. 

Your tier status, however, depends on the FLC you earn from purchases within a 12-month period.

Does my tier progress expire?

Once you reach a tier, Tourist, Explorer, or Local, your status remains active for one year from the date you achieved it

Tier levels are based on your total spend, so maintaining your tier requires meeting the minimum spend within that period. Keep engaging with FLÂNEUR+ to maintain your status, or move even higher.

Always with you 

FLÂNEUR+ Card

Exclusive for members and stored in your phone wallet, your FLÂNEUR+ Card lets you collect and redeem coins while enjoying first-hand access to events and members-only experiences.

Add to wallet