Origin Story
About FLÂNEUR

Founded in 2019, FLÂNEUR is a modern fashion brand rooted in Amsterdam, merging European heritage with forward-thinking innovation.

FLÂNEUR is more than a brand, it’s a movement that explores the art of wandering, discovery, and storytelling through design. Built on a foundation of cultural codes and contemporary aesthetics, the brand embodies a thoughtful balance of tradition and modernity, with every piece carrying a narrative.

The name FLÂNEUR originates from the concept of the urban explorer, observing and engaging with the world around them. Like its namesake, the brand thrives on curiosity and adaptation.

“FLÂNEUR is defined by the exploration of modern-day cityscapes”

Founded by the Dutch-Moroccan Regi Schalks, FLÂNEUR is a fashion label rooted in observation, movement, and contemporary urban life. Growing up between cultures and living across multiple European cities shaped a layered perspective on identity, contrast, and rhythm elements that remain central to the brand.


Before fashion, music was Regi’s first language. His background in electronic music and visual culture continues to inform FLÂNEUR’s design approach, where structure, repetition, and restraint play a key role.

Each collection is developed with a system-driven mindset, balancing function and refinement.


The brand draws from the original 19th-century concept of the flâneur, not as a romantic wanderer, but as a modern observer. Someone who navigates the city with intent, translating its cultural codes, architecture, and pace into garments designed for modern life.


FLÂNEUR operates at the intersection of heritage and progress, creating pieces that are purposeful, considered, and deeply connected to the environments they move through.

Regi:

I’m drawn to ideas that move culture forward often born from a blend of cultural codes, music, and the accelerating pace of technology.
Music, as one of the oldest forms of expression, acts as a blueprint for how we communicate, structure, and innovate. The past is not something we leave behind, but a foundation we continuously build on.


We’re encoding history into the future.


The future operates as a loop: a remix of what came before, shaped by today’s innovations. At the intersection of culture, design, and technology, we don’t just observe we translate. Each product becomes part of an ongoing dialogue between past, present, and what’s next.

Sustainable Development

Our unwavering commitment to sustainability is exemplified by the rigorous standards we uphold across all our production houses. We proudly hold certification from the Global Organic Textile Standard (GOTS), a hallmark of excellence in environmentally and socially responsible manufacturing. This certification encompasses every facet of our production process, from the initial harvesting of raw materials to the final labeling of our products.

Our dedication to meeting these standards is our promise to provide a credible assurance to our valued consumers that they are choosing a brand that not only exemplifies style and quality but also champions the cause of sustainability.

Loyalty Program
FLÂNEUR+

The most rewarding place to buy our products. Earn coins and unlock exclusive drops, experiences, and rewards designed for the modern Flâneur.


Start as a Tourist, become an Explorer, earn your place as a Local. 

Move through your journey with every purchase, gain FLC and unlock new levels of access and rewards.

Join Us Today